Coffee Jesus, anybody?

Right. Easter is over. Mind you, I do not write "Resurrection is over". The season of eggs and bunnies is, though, only some left-overs in the fridge remind me and my family that we indeed had Easter time. That is fine. A person has to eat, and why not some more eggs and some ham, if the occasion appears?
The press and media have not offered anything new. The usual stuff: lots of articles about spring, some appraisals of spiritualism, many pictures of the local folklore according to which small girls dress up like witches and collect candy by 'treat-or-trick' (Swedish Halloween at Easter, sort of), crosswords for older ladies, and many, many receipts for delicious dishes supposed to unite families at the table. One or two attempts to actually write about the reason why we celebrate this day were weak and universalistic - I mentioned about one of them while commenting here.

And I thought that nothing may surprise me - after all, it was Tuesday yesterday, and everybody was busy working, right?
My lovely local newspaper, though, did it again - made my jaw drop in amazement over ... I don't know: lack of discernment? sensationalism? cheap attention? Take your pick.
So here is the deal: they did not put one reasonable article about Resurrection and Christ throughout the whole Easter, but one day later they put this:

Jesus showed himself in a coffee cup

Apparently, the coffee grounds formed a somewhat unclear "picture" of Jesus after a woman from Balkan had taken her coffee (there is a name, but I want to spare you that. You may get it if you insist.) The family comes from Serbia and is of Serbian-Orthodox faith, and, as they say, in Serbia it is usual to tell fortune from coffee grounds, as well as to explain various signs as if they were God-given.
The family members are not very religious, they say, but reacted immediately to the picture in the coffee cup. They took many pictures of the phenomenon and say that in the summer, when they are spending their holidays in Serbia, they will show them to a priest in order to get a more clear explanation of the pictures in the coffee cup.

Well, see for yourselves...

First, the cup.















And the close-up of 'Jesus'.
















It just makes me sad... No serious treatment of the most important moment in our history, and instead - the silliness of cheap sensation... Is this the way our apologetics should go against? To fight lies of a coffee cup?